Our guiding principle “For vibrant growth, seek minds like water” is a reminder that teams and organizations run on brain power, a highly valuable resource. By helping take care of both individual’s flow state and the overall organizational flow efficiency we shape change for vibrant growth at various levels. This is reflected in our brand FLUUNT, which is Latin for “flow”.
Minds like Water
“Minds like water” are in a state of clarity and reduced stress, making them ready to respond to anything that comes their way, similar to water’s calm response to disturbances. This concept from martial arts philosophy was later adopted by the GTD® productivity system. In this state, the individual makes decisions and takes actions more efficiently and proactively as they are not burdened by an overloaded mind.
For us, “vibrance” is an important leading indicator of the ability to innovate and time-to-market. It manifests itself in enthusiasm and commitment and thrives in organizational cultures that foster structures and work environments that lead to “minds like water”. Accordingly, unlike other growth strategies, “vibrant growth” is people-led growth driven by focus, commitment and pro-activity.
Shaping Change through “Flow”
We shape change using well established ideas around “flow”: On an individual level, psychology defines flow as “a state in which people are so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great personal cost, for the sheer sake of doing it”. At organizational and team level, “flow” refers to the flow of work and the question “When will it be done?”. This theory and its metrics are based on systems thinking and lean principles. Optimizing “flow” at its various levels in the corporate context promotes “minds like water” and a vibrant culture, capable of bringing to life exceptional strategies and products required for vibrant business growth.