Are you adapting your business model and taking a more digital and AI-driven approach? We have helped our corporate clients sharpen and achieve their digital goals by taking on the accountabilities of an experienced Product Owner, Product Manager and Digital Change Manager in an Agile context. We can increase success by applying data-informed and AI-assisted empiricism for value creation and an integrative approach to stakeholder and customer engagement.
Our past assignments in the area of Digital Growth included the following typical situations:
The “Digital Strategy” situation
The key question here is where new technologies such as Artificial Intelligence can make a difference inside or outside the current business model. Relying too much on the advice of external consultants is a common mistake as it may not result in a company-specific digital USP. Instead, we involve customers as well as operational and customer-oriented employees from day one. In Design Sprints or Design Thinking workshops, we carry out small experiments with prototypes that can be tested by real customers before we invest too much in an idea. In this way, the ingenious brains of internal knowledge workers could trigger a unique and data-driven digital strategy.
The “Customer Hub” situation
The lawful collection and use of customer data is a major concern for many companies. We help our corporate clients bring portals, shops, apps, marketplaces and other AI-driven customer hubs to life. This includes refining user requirements for software such as CRM, ERP, e-commerce, marketing, analytics, compliance and other related software and interfaces. We take care of the roadmap, stakeholder management and the prioritization of requirements.
The “Legacy System” situation
The smartest digital strategy is worthless if the existing IT landscape does not support the required adaptability. Replacing legacy systems is not only a technological but also a human challenge, as it requires alignment and change of mind both in IT and business. That is why we support you with the right skills to transform both technology and mind. We take care of the initial business analysis, stakeholder management and the implementation roadmap, and facilitate changes throughout the company.